Sales by region
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Sales by region (in EUR million) |
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2013 |
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In % of sales |
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2012 |
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In % of sales |
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Change in % |
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Currency-adjusted change in % |
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Europe1 |
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1,457.3 |
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60 |
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1,378.0 |
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59 |
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6 |
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7 |
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Americas |
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570.1 |
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24 |
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558.7 |
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24 |
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2 |
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6 |
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Asia/Pacific |
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346.8 |
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14 |
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352.7 |
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15 |
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(2) |
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4 |
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57.9 |
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2 |
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56.5 |
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2 |
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2 |
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2 |
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TOTAL |
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2,432.1 |
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100 |
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2,345.9 |
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100 |
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4 |
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6 |
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Sales by region – five-year-overview (in EUR million) |
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2013 |
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2012 |
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2011 |
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2010 |
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2009 |
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Europe1 |
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1,457.3 |
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1,378.0 |
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1,245.4 |
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1,073.2 |
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1,041.3 |
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Americas |
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570.1 |
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558.7 |
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454.8 |
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380.7 |
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312.2 |
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Asia/Pacific |
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346.8 |
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352.7 |
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309.3 |
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230.4 |
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164.7 |
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Royalties |
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57.9 |
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56.5 |
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49.3 |
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45.1 |
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43.7 |
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TOTAL |
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2,432.1 |
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2,345.9 |
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2,058.8 |
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1,729.4 |
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1,561.9 |
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Sales growth in all regions in local currencies
In fiscal year 2013, HUGO BOSS saw sales growth across all three regions adjusted for currency effects. Sales in Europe including the Middle East and Africa increased in reporting currency by 6% to EUR 1,457 million (2012: EUR 1,378 million). This corresponds to an increase of 7% in local currencies. The main underlying driver was sales growth in the markets of France and Great Britain. In the Americas sales in the Group's reporting currency increased by 2% to EUR 570 million (2012: EUR 559 million). In local currencies, sales growth of 6% was generated in the reporting period. Apart from the United States, this development was driven by the Central and South American market. At EUR 347 million sales in the Group's reporting currency in Asia/Pacific were down 2% on the prior-year level (2012: EUR 353 million). Local currency sales, by contrast, rose 4% compared to the prior-year period. All markets in the region reported sales growth after currency adjustments. Pofit development of the business segments