Sales development (in EUR million)
In fiscal year 2013, HUGO BOSS generated consolidated sales of EUR 2,432 million. Sales in the Group's reporting currency were thus 4% up on the prior-year period (2012: EUR 2,346 million). Exchange rate fluctuations had a negative impact on the development of consolidated sales in the reporting period. In local currencies, HUGO BOSS registered a 6% increase in sales year on year.
Sales performance by quarter (in EUR million)
Development of sales over the course of the year reflects new seasonal structure of business model
The development of sales over the course of the year reflects in particular the increasing share in sales of the Group's own retail business. Against the backdrop of challenging prior-year figures used for comparison purposes, sales in the first quarter were down slightly, despite the double-digit growth reported by the Group's own retail business. At EUR 593 million, sales in the Group's reporting currency and local currencies were down 2% on the prior-year period (Q1 2012: EUR 607 million). A significant negative effect underlying this development was the earlier delivery of the spring collection to wholesale partners in the fourth quarter of the prior year. However, a significant increase in the second quarter compensated for the contraction in the first quarter. Indeed, second-quarter sales reached EUR 532 million, up 10%, or 11% adjusted for currency effects, on the comparable prior-year period (Q2 2012: EUR 485 million). All regions contributed to this positive development. In a challenging market environment, HUGO BOSS generated sales of EUR 658 million (Q3 2012: EUR 646 million), which corresponds to an increase of 2%. Adjusted for currency effects, sales were up 5% on the comparable prior-year period. As the share of sales contributed by the Group's own retail business grows, so too does the importance of the fourth quarter for the sales development. At EUR 649 million, fourth-quarter sales in 2013 were up 7% on the prior-year quarter (Q4 2012: EUR 607 million). Adjusted for currency effects, sales in the fourth quarter were up 10% on the comparable prior-year period.