Print page

Sales by retail format

In the reporting period, it was possible to increase sales from directly operated stores (DOS) by 15% (or by 19% after currency adjustments) to EUR 874 million (2012: EUR 758 million). This includes sales of directly operated freestanding stores as well as sales generated with concession partners. With the concession model, the Group directly operates HUGO BOSS shop-in-shops on the sales floor of retail partners.

With sales growth in the Group's reporting currency of 10% to EUR 379 million the outlet business contributed to the positive development of sales from the Group's own retail business (2012: EUR 343 million). This is equivalent to an increase of 13% adjusted for currency effects.

Sales generated from the Group's own online stores in the Group's reporting currency increased in the fiscal year 2013 by 26% to EUR 61 million (2012: EUR 49 million). This is equivalent to sales growth of 26% after currency adjustments. Double-digit sales growth in all markets drove this development.

Number of Group ’s own retail stores

In fiscal year 2013, the total number of the Group's own retail stores including outlets increased by a net figure of 170 to 1,010 (2012: 840). www.hugoboss.com/Store Locator

Number of Group‘s own retail stores

Number of Group‘s own retail stores (bar chart)

Group's own retail network grows by a net figure of 170 stores in 2013

The Group's own retail network was strengthened in particular by the takeover of 115 shop-in-shops previously operated by wholesale partners. This allowed an expansion of the concession model in Spain, the United States and Germany. At the same time, the Group pushed on with its expansion strategy based on organic growth with 91 new openings during reporting period. This compares to 36 stores closed in the same period.

Number of directly operated stores

 

 

 

 

 

 

 

 

 

2013

 

Freestanding stores

 

Shop-in-Shops

 

Outlets

 

TOTAL

Europe

 

169

 

357

 

50

 

576

Americas

 

83

 

78

 

39

 

200

Asia/Pacific

 

119

 

91

 

24

 

234

TOTAL

 

371

 

526

 

113

 

1,010

 

 

 

 

 

 

 

 

 

2012

 

 

 

 

 

 

 

 

Europe

 

149

 

276

 

44

 

469

Americas

 

68

 

43

 

36

 

147

Asia/Pacific

 

106

 

94

 

24

 

224

TOTAL

 

323

 

413

 

104

 

840

Strengthening the concession model in Spain and Germany

Particularly in Europe, the retail network was further strengthened by the takeover of 68 shop-in-shops that had previously been operated by wholesale partners together with 50 stores newly opened by the Group. This allowed the Group to grow its presence in the Spanish and German markets in particular. Taking into account the eleven closures, operations in Europe report a net increase in the number of the Group's own retail stores of 107 to a current 576 (2012: 469).

Takeovers and openings in the Americas

The number of the Group's own retail stores in the Americas increased in the past fiscal year, mainly due to the takeover of 37 shop-in-shop units of a U.S. wholesale partner. Adding to this the five takeovers of freestanding stores together with 15 new stores opened by the Group and taking into account four closures over the same period there was a net increase of 53 retail stores in the region to a total of 200 (2012: 147).

Opening of flagship stores strengthens market presence in major Asian cities

In the course of the expansion in Asia/Pacific, 26 new stores and five takeovers were added to the portfolio of stores in fiscal year 2013. Here, the market presence was strengthened in particular through the opening of new flagship stores in Shanghai, Hong Kong and Tokyo. Taking into account the closure of 21 mostly smaller locations, the region saw a net increase of 10 to the current 234 own retail stores (2012: 224).

In addition, some 6,100 points of sale are operated by wholesale partners, either as separate stores and shop-in-shops or in a multi-brand setting. This means that customers today can buy HUGO BOSS products in a total of more than 7,100 points of sale in 127 countries. Key locations/global market presence

Print page