Sales by distribution channel
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Sales by distribution channel (in EUR million) |
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2013 |
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In % of sales |
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2012 |
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In % of sales |
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Change in % |
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Currency-adjusted change in % |
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Group's own retail business |
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1,314.1 |
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54 |
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1,149.7 |
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49 |
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14 |
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18 |
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Directly operated stores |
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874.0 |
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36 |
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757.6 |
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32 |
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15 |
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19 |
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Outlet |
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378.6 |
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15 |
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343.2 |
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15 |
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10 |
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13 |
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Online |
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61.5 |
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3 |
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48.9 |
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2 |
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26 |
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26 |
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1,060.1 |
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44 |
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1,139.7 |
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49 |
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(7) |
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(6) |
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57.9 |
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2 |
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56.5 |
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2 |
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2 |
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2 |
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TOTAL |
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2,432.1 |
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100 |
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2,345.9 |
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100 |
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4 |
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6 |
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Sales by distribution channel – five-year-overview (in EUR million) |
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2013 |
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2012 |
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2011 |
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2010 |
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2009 |
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Group's own retail business |
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1,314.1 |
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1,149.7 |
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924.2 |
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691.1 |
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510.3 |
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874.0 |
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757.6 |
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617.7 |
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447.7 |
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303.5 |
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Outlet |
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378.6 |
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343.2 |
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273.6 |
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223.7 |
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199.1 |
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Online |
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61.5 |
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48.9 |
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32.9 |
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19.7 |
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7.7 |
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Wholesale |
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1,060.1 |
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1,139.7 |
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1,085.3 |
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993.2 |
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1,007.9 |
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Royalties |
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57.9 |
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56.5 |
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49.3 |
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45.1 |
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43.7 |
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TOTAL |
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2,432.1 |
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2,345.9 |
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2,058.8 |
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1,729.4 |
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1,561.9 |
The Group's own retail business posted double-digit growth
In the Group's own retail business it was possible to generate double-digit growth again in fiscal year 2013. The expansion of the store network, which was mainly driven by the opening of new stores and takeovers, led to a sales increase of 14% to EUR 1,314 million (2012: EUR 1,150 million). Adjusted for currency effects, this corresponds to sales growth of 18%. Retail comp store sales adjusted for currency effects were up 2% on the prior year.
In the past fiscal year, the share of the Group's own retail business in consolidated sales increased to 54% (2012: 49%).
Takeovers and a challenging market environment burdened the development of sales in the wholesale channel
In fiscal year 2013, sales in the wholesale channel were down 7% on the prior year and totaled EUR 1,060 million (2012: EUR 1,140 million). A challenging market environment burdened the development of sales in this distribution channel. Adjusted for currency effects, sales decreased by 6%. The takeover of selling space previously operated by wholesale partners, particularly in Spain, the United States, and Germany also led to a shift in sales from the wholesale business to the Group's own retail business. The replenishment business, which allows HUGO BOSS to react to short-term surges in demand from business partners, exhibited a stable development adjusted for currency effects in the past fiscal year.
This share of the wholesale channel in consolidated sales decreased from 49% in the prior year to 44% in fiscal year 2013.
Positive development of sales in the royalties business
The royalties business continued its favorable development in fiscal year 2013. The products manufactured by partners include fragrances, eyewear and watches. Sales with external licensees increased year on year by 2% to EUR 58 million (2012: EUR 57 million).
As in the prior year, the share of the royalties business in consolidated sales came to 2%.