Annual Report 2013

Letter to Shareholders

“I am confident that the leitmotif of our annual report – success – will also be a fitting headline for our Company's development in 2014. We expect to grow our sales by a high single-digit figure, and thus more than last year”.

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Claus-Dietrich Lahrs, CEO and Chairman


Group strategy

HUGO BOSS has set itself ambitious sales and earnings targets. In order to reach its targets, the Group draws on its core competence – the development and marketing of high-quality apparel, as well as shoes and accessories in the premium and luxury segment.

More on our strategy



+6% Sales*

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+7% Sales*

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+4% Sales*

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* currency-adjusted

Facets of Success

Success Brand world