Innovative virtualization technology simplifies the development process

To further simplify and accelerate technical product development, the Company increasingly uses virtualization technology, particularly for shirts, jersey, knitwear, blouses, dresses, suits and shoes. Virtual product development entails making digital 2D patterns of the designers' creative ideas and then converting these to 3D simulations of the finished product. With the help of these 3D prototypes it is possible to virtually visualize different color and material variations and the use of different crafting techniques. Virtual prototypes can be discussed with in-house employees involved in the process directly on the computer terminal and adjusted flexibly. This close cooperation between the development teams not only makes it possible to develop products quicker, but it also cuts costs due to the reduced need for physical prototypes. In some product categories, 3D technology can reduce the need for physical prototypes by as much as 20%.

The technology is to be rolled out to all product categories and is aimed to be also implemented in the early collaboration processes with the suppliers in the future. In addition, the aim is to also deploy the broad range of possibilities afforded by virtualization upstream in the creative design phase as well as downstream in the sale of products to business partners and end customers. For instance, the technology makes it possible to present collections in showrooms worldwide to demonstrate different fabric or color variations rather than using physical samples, significantly optimizing the use of resources.