Annual Report 2013

Letter to Shareholders

“I am confident that the leitmotif of our annual report – success – will also be a fitting headline for our Company's development in 2014. We expect to grow our sales by a high single-digit figure, and thus more than last year”.

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Claus-Dietrich Lahrs, CEO and Chairman

Strategy

Group strategy

HUGO BOSS has set itself ambitious sales and earnings targets. In order to reach its targets, the Group draws on its core competence – the development and marketing of high-quality apparel, as well as shoes and accessories in the premium and luxury segment.

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Regions

Americas

+6% Sales*

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Europe

+7% Sales*

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Asia/Pacific

+4% Sales*

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* currency-adjusted

Facets of Success

Success Brand world